Wandering aimlessly through the housing estates of the USA are Real Estate Sales Zombies.
Jeff Hunter described it so well, “The zombie career experience nightmare: zombie employees turning into zombie candidates returning to be zombie employees”.
Recession Selling is about saving you from becoming a zombie. But how do you know if you haven’t already turned into one? Have you looked in the mirror lately?
Are you waking up every morning dreading to go to work? Do you feel like you have been plucked into a movie and feel like the walking dead? This is no Thriller, Night of the Living Dead or Zombieland! It is your living nightmare!
This is the job you use to love. Real Estate sales are all you; it is what has given you so much. Now you are in purgatory because the sales are not happening! You are mad, but you get over it once you realize that you don’t have a lot of cash in the bank. You hustle to get your resume together. You start reaching out to your network, cursing yourself for letting so many friendships lapse as you kept your head down and turned the crank in your past successful career.
Hunter says it will happen this way, “You score a few interviews for jobs that you don’t want, but you need the money so you fake your best sales face. You are a zombie candidate stalking your next employer”.
“Finally, an offer comes through. A voice in the back of your head says “NOT AGAIN!” but that voice is drowned in the gratitude of not having your car repossessed. One week into the new job you realize you are going to hate this job as much as you hated the last one. The zombie cycle repeats itself”.
STOP right there! You don’t want the solution to today’s problem to turn into just another nightmare. You are better than that. You have trained all your life for this job in real estate. It has served you well.
Why leave it all behind? Why join the other Sales Zombies in leaving the industry? This is an opportunity to shine in a diminished sales force that needs reigniting, retraining and revitalizing.
Sales Zombies simply can’t compete against people with passion. You have a deep passion and in a market that has so much to offer. You have value and a head start on Sales Zombies. There has been a cleansing within the real estate industry and only those that are dedicated, energized and wanting it hard enough that are going to succeed. You need to profit from your purpose.
Hunter states, “I ask every person I interview the following question: “What would you do it you won the lottery?” Some people light up and tell me stories about their dreams. I have seen it happen hundreds of times, and it is always the best part of my day. You can see the real person peeking out from behind the zombie mask. I can’t help myself: I want that person to experience their dream”.
This is your dream and with the right tools, you can be the success you once were. Take advantage over the Sales Zombies that have and are walking the streets of despair. Stand tall and come to understand the success of selling in a recession.
Tracometry and Seminar-R-Us have the answers and you have the talent to return.
Check the website for our next Recession Selling Seminar.
Sunday, October 4, 2009
Communications Overload...
Sure the cell phone, email, text messaging and blogs are important, but 24/7?
It was 1985 or 1986 I got my first car-phone, that was the only place for the celluar telephone back then. Many an hour was spent on the phone in the car, even in the garage. Then came the brick phone which includes the handle and a six month contract with Golds's Gym! Heavy, not the word, cumbersome is more like it.
Yes, communications has changed and for the worst. Never a minute goes by without someone's cell phone ringing in a meeting or event. Church, theater, cinema and of course the supermarket. "Yes dear, two loaves of bread and some cat treats", just one of the annoying conversations heard in the world today. I love when a husband and wife call each other in one of those warehouse shopping places. "I am over here next to the frozen pizzas and where did you say you where?"
It is expected of everyone to carry and answer immediately the ringing cell phone. Did I say ringing? The call alerts that individuals use is amazing. Talk about egos, the kids use the latest rap and dad uses obnoxious barking, mooing or farting sounds.
I personally have a cool alert for general calls from a singing buddy, Michael Andrew, "Pick Up the Phone, I Know Your Home". Certain individuals have special alerts too, like the sound of Big Ben or electronic zipping and zapping sounds. So we now decorate our audio interuptions and make sure the volume is turned way up for all to hear!
There is nothing more annoying in a meeting for the one of the party to start checking their email on their cell phone. Making sounds when reading the information that can only be described as caveman grunts. No, it is not annoying it is, well bloody well annoying! It is an intrusion to daily business and wastes time. Oh, but you say it is business related! Yea, so is text messaging!
Texting is killing people, I mean it! Those idiots, imbicles who text while driving need to have their thumbs cut off! Yes, there should be a law on what we can do in the car. Since the action has moved from the back seat to the front, we are doing more stupid things while driving.
Ladies, putting on make-up is the most idiotic actions that happen in a car. Sorry but last week in traffic this woman was putting on eye shadow and cheek blush, like there was a hot date awaiting some where. The only hot date should be with law enforcement!
In Europe, drinking, eating and even changing the radio are banned! Heaven help you if you are lighting a cigarette! Distracted driving is an offence. It should be here!
Using the cell phone in the car has to be regulated in the new driving distraction laws. Use a cell phone only with a hands free device. It is safer but not perfect.
We are overloaded with communications and there ramifications. I remember the day I bought my first pager. Pager, a device you wore on a trouser belt or in your hand bag, that people could leave a message and a send a signal to and you. Then you had to stop, call in and find out what the beep was all about and retrieve the message. Phew! What a mouthful, what an out of date technology! At least we didn't answer in the car. We had to find a pay phone and I am not about to explain what a pay phone is!
I am not going to mention the ever annoying "call waiting". Placing a person on hold while you take that other call is insulting to the holding party. let the other person leave a message and then call them back.
So it is time to prioritize our communications needs like everything else we do in life.
Oh, there goes the cell phone, talk at you later...
Nicholas E. Ashton
It was 1985 or 1986 I got my first car-phone, that was the only place for the celluar telephone back then. Many an hour was spent on the phone in the car, even in the garage. Then came the brick phone which includes the handle and a six month contract with Golds's Gym! Heavy, not the word, cumbersome is more like it.
Yes, communications has changed and for the worst. Never a minute goes by without someone's cell phone ringing in a meeting or event. Church, theater, cinema and of course the supermarket. "Yes dear, two loaves of bread and some cat treats", just one of the annoying conversations heard in the world today. I love when a husband and wife call each other in one of those warehouse shopping places. "I am over here next to the frozen pizzas and where did you say you where?"
It is expected of everyone to carry and answer immediately the ringing cell phone. Did I say ringing? The call alerts that individuals use is amazing. Talk about egos, the kids use the latest rap and dad uses obnoxious barking, mooing or farting sounds.
I personally have a cool alert for general calls from a singing buddy, Michael Andrew, "Pick Up the Phone, I Know Your Home". Certain individuals have special alerts too, like the sound of Big Ben or electronic zipping and zapping sounds. So we now decorate our audio interuptions and make sure the volume is turned way up for all to hear!
There is nothing more annoying in a meeting for the one of the party to start checking their email on their cell phone. Making sounds when reading the information that can only be described as caveman grunts. No, it is not annoying it is, well bloody well annoying! It is an intrusion to daily business and wastes time. Oh, but you say it is business related! Yea, so is text messaging!
Texting is killing people, I mean it! Those idiots, imbicles who text while driving need to have their thumbs cut off! Yes, there should be a law on what we can do in the car. Since the action has moved from the back seat to the front, we are doing more stupid things while driving.
Ladies, putting on make-up is the most idiotic actions that happen in a car. Sorry but last week in traffic this woman was putting on eye shadow and cheek blush, like there was a hot date awaiting some where. The only hot date should be with law enforcement!
In Europe, drinking, eating and even changing the radio are banned! Heaven help you if you are lighting a cigarette! Distracted driving is an offence. It should be here!
Using the cell phone in the car has to be regulated in the new driving distraction laws. Use a cell phone only with a hands free device. It is safer but not perfect.
We are overloaded with communications and there ramifications. I remember the day I bought my first pager. Pager, a device you wore on a trouser belt or in your hand bag, that people could leave a message and a send a signal to and you. Then you had to stop, call in and find out what the beep was all about and retrieve the message. Phew! What a mouthful, what an out of date technology! At least we didn't answer in the car. We had to find a pay phone and I am not about to explain what a pay phone is!
I am not going to mention the ever annoying "call waiting". Placing a person on hold while you take that other call is insulting to the holding party. let the other person leave a message and then call them back.
So it is time to prioritize our communications needs like everything else we do in life.
Oh, there goes the cell phone, talk at you later...
Nicholas E. Ashton
Monday, September 28, 2009
Who Saw It Coming and Just Hid?
Who saw it coming and who just hid?
Everyone agrees that the decline in the residential and commercial real estate markets is the worst in living memory. Investors say they never saw it coming and many say that those in the managerial positions buried their heads in the sand in disbelief.
It is no good exerting energy on asking the whys and the wherefores, it is time to gather the facts, analyze, report and place the new energy in developing a new growing market.
It is vital that positive mindsets are established. Selling organizations fail with negativity! Human beings will clutch to the old ways of selling, presenting and closing as they feel this is the only way to succeed. It is not! Letting go on any previously successful method is hard, so hard that people do not let go and fail to the point of despair.
You must let go and change direction!
The industry has been scrambling for answers from all sides. Both the real estate industry and financial institutions have been trying to ignite the sales with limited success. Is this a time for the blame game or to look elsewhere for the answers? It has to be a cohesive and collective collaboration for all to succeed.
To move forward we need reinvention, rejuvenation, reigniting, retraining and a road map to make it a successful and productive task.
Even the industries themselves have been trying very hard, but something is radically wrong! Attitude and motivation are missing. People are listening to the media, who always has a negative spin on subjects. This is leading the need for a positive attitude adjustment and a motivational crack of the whip! The formation of precise tactics and a lifestyle change has to occur and this will reprogram those that wish to stay in the industry and be successful once again.
Teaching an old dog new tricks is not the easiest task in the world and biting back is not an option. The willingness to do what someone loves, enjoys and is certainly ready to refurbish their lives is what it is going to take.
Everyone agrees that the decline in the residential and commercial real estate markets is the worst in living memory. Investors say they never saw it coming and many say that those in the managerial positions buried their heads in the sand in disbelief.
It is no good exerting energy on asking the whys and the wherefores, it is time to gather the facts, analyze, report and place the new energy in developing a new growing market.
It is vital that positive mindsets are established. Selling organizations fail with negativity! Human beings will clutch to the old ways of selling, presenting and closing as they feel this is the only way to succeed. It is not! Letting go on any previously successful method is hard, so hard that people do not let go and fail to the point of despair.
You must let go and change direction!
The industry has been scrambling for answers from all sides. Both the real estate industry and financial institutions have been trying to ignite the sales with limited success. Is this a time for the blame game or to look elsewhere for the answers? It has to be a cohesive and collective collaboration for all to succeed.
To move forward we need reinvention, rejuvenation, reigniting, retraining and a road map to make it a successful and productive task.
Even the industries themselves have been trying very hard, but something is radically wrong! Attitude and motivation are missing. People are listening to the media, who always has a negative spin on subjects. This is leading the need for a positive attitude adjustment and a motivational crack of the whip! The formation of precise tactics and a lifestyle change has to occur and this will reprogram those that wish to stay in the industry and be successful once again.
Teaching an old dog new tricks is not the easiest task in the world and biting back is not an option. The willingness to do what someone loves, enjoys and is certainly ready to refurbish their lives is what it is going to take.
It is time to stop making left turns and make all the right turns together.
These are just some of the comments within the industry which are necessary to make selling real estate whole again:
These are just some of the comments within the industry which are necessary to make selling real estate whole again:
Regulation: A totally new regulatory framework must be put in place around mortgage-back securities, their ratings and their packaging; around how loans are underwritten, explained and approved; around how mortgage brokers and Realtors are governed and are paid; and around the relationships between different parties such as title companies, builders, agents and lenders. This is not putting blame, it is being logical about the future and how it must never happen again.
Technology: New innovations will lead the housing market out of its current mess. The Web brings transparency to the process through the publication of listings, the addition of related information, and through new applications. Core to this new future are better real estate analytics. The market desperately needs better information on the pricing and the sales trends in micro, regional and national markets. This is part of the secret to success and with companies that are developing new software to assist the industry and use the numbers in such positive ways. Facts and figures at one’s finger tips are why Generation Z wants to deal with people likened to their background of factual focus.
Markets: The future of the housing market depends on stability, such as working off the excess inventory and boosting pent-up demand for borrowers who cannot get loans. How, when and where will the recovery take place? And what will lead us out of the current market doom? Financial institutions have to reduce the inventory on the books at prices that make it relevant for all. The market can be directed by a far different approach in packaging the information in a far more concise and consistent way.
Marketing: Real estate marketing is changing quickly and more so because of the down housing market. Advertisers are looking for more cost-effective marketing vehicles and online advertising will overwhelm the past dependency on print ads. Properties are taking longer to sell and there is a wide range of online destinations for consumers. Add to that the rise of social media and social networks that have opened up new advertising vehicles. The dependency on print ads is unquestionably over. But what the new form of online marketing looks like is evolving day by day. And the questions remain: What is working now? What will work in the future? Electronic media is certainly at the top of the list, but with a proviso or two. It is the management and sales people that have to understand it, work it and update it! Customer service has to play a far larger part in the process.
Technology: New innovations will lead the housing market out of its current mess. The Web brings transparency to the process through the publication of listings, the addition of related information, and through new applications. Core to this new future are better real estate analytics. The market desperately needs better information on the pricing and the sales trends in micro, regional and national markets. This is part of the secret to success and with companies that are developing new software to assist the industry and use the numbers in such positive ways. Facts and figures at one’s finger tips are why Generation Z wants to deal with people likened to their background of factual focus.
Markets: The future of the housing market depends on stability, such as working off the excess inventory and boosting pent-up demand for borrowers who cannot get loans. How, when and where will the recovery take place? And what will lead us out of the current market doom? Financial institutions have to reduce the inventory on the books at prices that make it relevant for all. The market can be directed by a far different approach in packaging the information in a far more concise and consistent way.
Marketing: Real estate marketing is changing quickly and more so because of the down housing market. Advertisers are looking for more cost-effective marketing vehicles and online advertising will overwhelm the past dependency on print ads. Properties are taking longer to sell and there is a wide range of online destinations for consumers. Add to that the rise of social media and social networks that have opened up new advertising vehicles. The dependency on print ads is unquestionably over. But what the new form of online marketing looks like is evolving day by day. And the questions remain: What is working now? What will work in the future? Electronic media is certainly at the top of the list, but with a proviso or two. It is the management and sales people that have to understand it, work it and update it! Customer service has to play a far larger part in the process.
Business practices: Imagine brokers without offices, agents without brokers, and all real estate data accessible and available to all. New business models will emerge, new revenue streams will be uncovered and new partnerships will be tested. Also, relationships between brokers and agents, consumers, vendors and salespeople will change radically. Massive consolidation will dramatically change who leads the industry and who has market share. How and why? This is going to take visionaries who have thought it all the way through and have planned for all eventualities for the success.
Clear your mind and be ready for the hard work ahead and toast to all of your successes.
Here is where Carousel of Homes Seminars brings back the joyful music of success with smiles and enjoyment. From the outside looking in, the change will occur and the direction and management skills will be re-taught. Let tracometry take control of your new venture in real estate sales and marketing and re-invest your time and effort in a sales team that will strive forward with a successful outcome.
The recession is continuing and the building blocks of success are just waiting for you to place in the right order.
Join Tracometry and allow the change to occur now!
Here is where Carousel of Homes Seminars brings back the joyful music of success with smiles and enjoyment. From the outside looking in, the change will occur and the direction and management skills will be re-taught. Let tracometry take control of your new venture in real estate sales and marketing and re-invest your time and effort in a sales team that will strive forward with a successful outcome.
The recession is continuing and the building blocks of success are just waiting for you to place in the right order.
Join Tracometry and allow the change to occur now!
Email: tracometry@live.com
Telephone: (801)999.8834
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