Who saw it coming and who just hid?
Everyone agrees that the decline in the residential and commercial real estate markets is the worst in living memory. Investors say they never saw it coming and many say that those in the managerial positions buried their heads in the sand in disbelief.
It is no good exerting energy on asking the whys and the wherefores, it is time to gather the facts, analyze, report and place the new energy in developing a new growing market.
It is vital that positive mindsets are established. Selling organizations fail with negativity! Human beings will clutch to the old ways of selling, presenting and closing as they feel this is the only way to succeed. It is not! Letting go on any previously successful method is hard, so hard that people do not let go and fail to the point of despair.
You must let go and change direction!
The industry has been scrambling for answers from all sides. Both the real estate industry and financial institutions have been trying to ignite the sales with limited success. Is this a time for the blame game or to look elsewhere for the answers? It has to be a cohesive and collective collaboration for all to succeed.
To move forward we need reinvention, rejuvenation, reigniting, retraining and a road map to make it a successful and productive task.
Even the industries themselves have been trying very hard, but something is radically wrong! Attitude and motivation are missing. People are listening to the media, who always has a negative spin on subjects. This is leading the need for a positive attitude adjustment and a motivational crack of the whip! The formation of precise tactics and a lifestyle change has to occur and this will reprogram those that wish to stay in the industry and be successful once again.
Teaching an old dog new tricks is not the easiest task in the world and biting back is not an option. The willingness to do what someone loves, enjoys and is certainly ready to refurbish their lives is what it is going to take.
Everyone agrees that the decline in the residential and commercial real estate markets is the worst in living memory. Investors say they never saw it coming and many say that those in the managerial positions buried their heads in the sand in disbelief.
It is no good exerting energy on asking the whys and the wherefores, it is time to gather the facts, analyze, report and place the new energy in developing a new growing market.
It is vital that positive mindsets are established. Selling organizations fail with negativity! Human beings will clutch to the old ways of selling, presenting and closing as they feel this is the only way to succeed. It is not! Letting go on any previously successful method is hard, so hard that people do not let go and fail to the point of despair.
You must let go and change direction!
The industry has been scrambling for answers from all sides. Both the real estate industry and financial institutions have been trying to ignite the sales with limited success. Is this a time for the blame game or to look elsewhere for the answers? It has to be a cohesive and collective collaboration for all to succeed.
To move forward we need reinvention, rejuvenation, reigniting, retraining and a road map to make it a successful and productive task.
Even the industries themselves have been trying very hard, but something is radically wrong! Attitude and motivation are missing. People are listening to the media, who always has a negative spin on subjects. This is leading the need for a positive attitude adjustment and a motivational crack of the whip! The formation of precise tactics and a lifestyle change has to occur and this will reprogram those that wish to stay in the industry and be successful once again.
Teaching an old dog new tricks is not the easiest task in the world and biting back is not an option. The willingness to do what someone loves, enjoys and is certainly ready to refurbish their lives is what it is going to take.
It is time to stop making left turns and make all the right turns together.
These are just some of the comments within the industry which are necessary to make selling real estate whole again:
These are just some of the comments within the industry which are necessary to make selling real estate whole again:
Regulation: A totally new regulatory framework must be put in place around mortgage-back securities, their ratings and their packaging; around how loans are underwritten, explained and approved; around how mortgage brokers and Realtors are governed and are paid; and around the relationships between different parties such as title companies, builders, agents and lenders. This is not putting blame, it is being logical about the future and how it must never happen again.
Technology: New innovations will lead the housing market out of its current mess. The Web brings transparency to the process through the publication of listings, the addition of related information, and through new applications. Core to this new future are better real estate analytics. The market desperately needs better information on the pricing and the sales trends in micro, regional and national markets. This is part of the secret to success and with companies that are developing new software to assist the industry and use the numbers in such positive ways. Facts and figures at one’s finger tips are why Generation Z wants to deal with people likened to their background of factual focus.
Markets: The future of the housing market depends on stability, such as working off the excess inventory and boosting pent-up demand for borrowers who cannot get loans. How, when and where will the recovery take place? And what will lead us out of the current market doom? Financial institutions have to reduce the inventory on the books at prices that make it relevant for all. The market can be directed by a far different approach in packaging the information in a far more concise and consistent way.
Marketing: Real estate marketing is changing quickly and more so because of the down housing market. Advertisers are looking for more cost-effective marketing vehicles and online advertising will overwhelm the past dependency on print ads. Properties are taking longer to sell and there is a wide range of online destinations for consumers. Add to that the rise of social media and social networks that have opened up new advertising vehicles. The dependency on print ads is unquestionably over. But what the new form of online marketing looks like is evolving day by day. And the questions remain: What is working now? What will work in the future? Electronic media is certainly at the top of the list, but with a proviso or two. It is the management and sales people that have to understand it, work it and update it! Customer service has to play a far larger part in the process.
Technology: New innovations will lead the housing market out of its current mess. The Web brings transparency to the process through the publication of listings, the addition of related information, and through new applications. Core to this new future are better real estate analytics. The market desperately needs better information on the pricing and the sales trends in micro, regional and national markets. This is part of the secret to success and with companies that are developing new software to assist the industry and use the numbers in such positive ways. Facts and figures at one’s finger tips are why Generation Z wants to deal with people likened to their background of factual focus.
Markets: The future of the housing market depends on stability, such as working off the excess inventory and boosting pent-up demand for borrowers who cannot get loans. How, when and where will the recovery take place? And what will lead us out of the current market doom? Financial institutions have to reduce the inventory on the books at prices that make it relevant for all. The market can be directed by a far different approach in packaging the information in a far more concise and consistent way.
Marketing: Real estate marketing is changing quickly and more so because of the down housing market. Advertisers are looking for more cost-effective marketing vehicles and online advertising will overwhelm the past dependency on print ads. Properties are taking longer to sell and there is a wide range of online destinations for consumers. Add to that the rise of social media and social networks that have opened up new advertising vehicles. The dependency on print ads is unquestionably over. But what the new form of online marketing looks like is evolving day by day. And the questions remain: What is working now? What will work in the future? Electronic media is certainly at the top of the list, but with a proviso or two. It is the management and sales people that have to understand it, work it and update it! Customer service has to play a far larger part in the process.
Business practices: Imagine brokers without offices, agents without brokers, and all real estate data accessible and available to all. New business models will emerge, new revenue streams will be uncovered and new partnerships will be tested. Also, relationships between brokers and agents, consumers, vendors and salespeople will change radically. Massive consolidation will dramatically change who leads the industry and who has market share. How and why? This is going to take visionaries who have thought it all the way through and have planned for all eventualities for the success.
Clear your mind and be ready for the hard work ahead and toast to all of your successes.
Here is where Carousel of Homes Seminars brings back the joyful music of success with smiles and enjoyment. From the outside looking in, the change will occur and the direction and management skills will be re-taught. Let tracometry take control of your new venture in real estate sales and marketing and re-invest your time and effort in a sales team that will strive forward with a successful outcome.
The recession is continuing and the building blocks of success are just waiting for you to place in the right order.
Join Tracometry and allow the change to occur now!
Here is where Carousel of Homes Seminars brings back the joyful music of success with smiles and enjoyment. From the outside looking in, the change will occur and the direction and management skills will be re-taught. Let tracometry take control of your new venture in real estate sales and marketing and re-invest your time and effort in a sales team that will strive forward with a successful outcome.
The recession is continuing and the building blocks of success are just waiting for you to place in the right order.
Join Tracometry and allow the change to occur now!
Email: tracometry@live.com
Telephone: (801)999.8834
